Over the last 15 years, the Web has fundamentally changed the way organizations operate. The Web extends from public-facing Internet sites to knowledge-sharing, employee-focused Intranets, partner-oriented, limited-access Extranets, and the newer collaborative domain of social media. As the Web function continues to broaden, it requires the same management accountability mechanisms and controls that support and govern other aspects of business.
The notion of corporate governance is not new. Many organizations have formal governance over core functions such as IT and finance. But the idea of Web Governance can sometimes appear to counter the freeform, organic Web development culture that helped moved the Web from a curiosity to a mission-critical business tool. In the past, the Web gained traction partly because of unbridled growth.
In order to effectively align the Web with strategic objectives, formal Web Governance must be established and mechanisms to enforce standards must be incorporated into day-to-day operations.
|Web Governance and Standards Compliance|