Over the last 15 years, the Web has fundamentally changed the way organizations operate. From its simple beginnings, the use of the Web now extends from public-facing Internet sites to knowledge-sharing, employee-focused Intranets, partner-oriented, limited-access Extranets, and the newer collaborative domain of social media. As the Web function continues to broaden, it requires the same management accountability mechanisms and controls that support and govern other aspects of business.
The idea of Web Governance can sometimes appear to counter the freeform, organic Web development culture that helped moved the Web from a curiosity to a mission-critical business tool. However, the Web is now simply too mission-critical to operate in an ad hoc or informal manner. In order to effectively align the Web with strategic objectives, formal Web Governance must be established and mechanisms to enforce standards must be incorporated into day-to-day operations.
Enforcing Web Governance standards across complex sites with multiple contributors can be difficult. Most Web sites are simply too large and unwieldy to be monitored and controlled through a manual editorial process.
Furthermore, effective enforcement is not a one-off exercise. Rather, it is incorporated throughout day-to-day Web operations. Enforcement starts with the creation of a set of standards, followed by dissemination, implementation and finally measuring compliance.
WebWorxx takes the complexity out of monitoring, controlling and optimizing your web sites, by automatically identifying breaches to your web standards and providing the web team with a collaborative portal to resolve issues, such as broken links, missing metadata and poor brand representation.
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