Redundant, Obsolete and Trivial (ROT) Content

Redundant, Obsolete and Trivial (ROT) content could be crippling your website. If information is out of date or misleading, the result is complaints from users, a lack of faith in the site, erosion of brand values and potentially even legal action. Duplicate content and content which should have been archived or deleted slows down searches and impacts infrastructure and storage costs.

Vamosa Consulting can undertake a full assessment of the current state of your web content, with a specific focus on duplicate or orphaned content and content which has not been accessed or updated in the last 6, 12 and 18 months.

Based on this analysis and discussion with key stakeholders, a cleanup exercise can take place to remove targeted content, often dramatically reducing storage and maintenance costs and greatly improving overall content quality and end-user experience.

Vamosa Consulting will:

  • Help reduce server and content storage costs
  • Remove duplicate content
  • Remove misleading content
  • Improve content relevancy