LBi Extends Global Partnership with Vamosa to Deliver Enterprise Content Governance

09 November 2009

Partnership offers web content analysis, migration, governance, accessibility and brand monitoring

BOSTON, US and LONDON, UK - Vamosa, a provider of software and solutions for Enterprise Content Governance (ECoG) today announced a partnership with leading marketing, technology and creative agency, LBi, enabling them to establish and maintain governance of its customers' online brands.

LBi's customers now benefit from Vamosa's latest solution, Vamosa Check and Fix (C&F), the world's only web monitoring tool that automatically fixes web content to guarantee governance, accessibility and brand monitoring.

With this new addition LBi can offer its customers a Web Governance service to monitor and maintain the content quality of their web estates. The agency already uses Vamosa Content Migrator (CM) for simple, automated, web content and document migration and Vamosa Content Analyzer (CA), which enables its clients to gain a clear understanding of their current content inventories and content management activities.

"Our clients come to us to define and deliver their digital platform, but to do this, cleaning and often migrating web content is essential to the project. Through the Vamosa partnership, we've been able to seamlessly provide our clients with a solution that proves its value quickly," said Anil Pilai Managing Director of LBi UK. "Adding Vamosa Check and Fix to our existing portfolio of products allows us to accelerate what were previously complex and manual tasks. Not only can we automatically analyze and migrate content, but now, using Vamosa's ECoG solutions, we can provide our clients with a framework for managing web content."

By using Vamosa C&F as part of the Web Governance Dashboard that it offers clients, LBi can provide its clients with a service that monitors and automatically fixes their web content to guarantee content quality, accessibility and brand monitoring as part of an overall Enterprise Content Governance (ECoG) strategy.

Anil Pilai continued, "In addition to managing customers' brands by automating the maintenance of brand policy, Vamosa ECoG solutions will help our clients obtain a competitive edge by within their marketplace."

"LBi understands the need for ECoG within an organization: the process of not only achieving, but maintaining best-in-class content quality. The global partnership with LBi will allow us to deliver ECoG to FMCG companies and retailers across the world," added George Knox, CEO, Vamosa.

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About LBi
LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,600 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com

About Vamosa
Vamosa is a sector-defining software and solutions company specializing in the emerging area of Enterprise Content Governance (ECoG). Recognized as a global leader in ECoG, Vamosa is the only company that offers an integrated suite of products and services to manage the end-to-end process of discovering, transforming, deploying and maintaining content quality. Vamosa's solutions allow the world's largest enterprises and governments to analyze, enhance, standardize, monitor and maintain all forms of business content within a policy-based infrastructure of best practice methods. Organizations with Vamosa's ECoG solutions benefit from improved regulatory compliance, enhanced knowledge management and a lower Total Cost of Ownership (TCO) for content management. The Company has provided solutions and consultancy for content discovery, cleansing, migration and maintenance to some of the world's largest enterprises and government departments including Cable & Wireless, Vodafone, IBM, Oracle and Volkswagen North America. For more information, visit www.vamosa.com.

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Contacts:
Danielle Cook/ Natalie McEwan, Noiseworks, +44 (0)1628 628080, vamosa@noiseworks.com

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