Kathleen Reidy, Senior Analyst at The 451 Group said that Information Governance is knowing what content exists, where it is located, how long it will be kept, who will have access to it and then how to ensure it is protected and that policies and standards are used and enforced. She also said that businesses need more intelligence about this content, to decide what happens to the data. Is it a record?Does it go into the archive; does it get deleted? A lot of organizations still say our users are the best ones to decide. And that's certainly true. But you will find more organizations that want a technology safeguard behind that; to ensure retention even when nobody has declared the data as a record. And then how do you make sure that policy continues to be enforced over time? Certainly technology has a role to play there as well.
'Content governance' - dealing with control issues around unstructured data - is about a frame of mind within an organization; one that can be translated into defined policies for controlling content. It's also about real life implementation of that governance to ensure that published content is consumed by stakeholders and then controlled as it needs to be.
Vamosa's framework for Content Governance provides a practical approach to formulating a strategy for controlling the digital haystack, but focusing attention on where the challenges lie in your organization - whether these be with the ways content is initiated, created, controlled or consumed. Understanding this content life cycle is the first step to implementing the necessary checks and balances and avoiding risk.
We talk about 'quality built in'. It's about the fact that each and every piece of content has to have some structure built in to ensure it can be controlled under ILM processes. We see the main challenges to governing content as web content and social media.